KSP

Creating an iconic brand for Ultimate Urban Park Experience
Challenge

Standing out in a competitive market, and ensuring cultural sensitivity across diverse regions. Limited resources may constrain the execution of comprehensive branding initiatives, while managing brand reputation in the face of past controversies requires strategic planning and transparent communication. Overcoming these challenges necessitates through understanding of KSP’S objectives target audiencen, and competitive landscape, along with effective stakeholder engagement and strategic resource allocation to maximize impact within budgetary constraints.

What We Did

We developed a comprehensive brand strategy to position it as the world's largest urban park and a beacon of sustainability and community engagement. Our approach focused on highlighting the park's strategic location in Riyadh, and its integration with major transportation networks. We emphasized creating a unique identity that reflects Saudi Arabia's commitment to green spaces and urban revitalization.

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