Challenge
Exploring creative solutions to ensure the brand resonates with a worldwide audience while staying true to Saudi cultural values. This project offered an exciting opportunity to develop a brand that celebrates both global appeal and deep respect for Saudi heritage. Working frame the brand both distinctive and culturally sensitive.
What We Did
Framing the brand strategy for DAN involved researching cultural aspects and tourism trends, positioning DAN as a unique destination that respects tradition, and crafting messaging that highlights modern experiences. We considered a master brand structure with potential sub-brands for specific tourism segments. The name and logo would prioritize memorability, cultural appropriateness, and a visual connection between Saudi tradition and modern tourism
