Challenge
Saudi Arabia, a country renowned for oil production, embarked on a new journey in line with Vision 2030 to create a sustainable future for mobility. It achieved this by establishing the first electric vehicle brand in Saudi Arabia. Naming an automotive brand that will become a household name is not an easy task, but Brandship successfully delivered a name that resonated deeply within the culture and influenced millions of Saudis.
What We Did
Through two workshops featuring the brightest young talents of Saudi Arabia, we leveraged the creativity of Saudi's youth. The concept of Ceer was born. We later developed the name into an iconic logo that will become the symbol of Saudi's future of mobility.
