Creating an Iconic Brand for Progress and Preservation in Saudi Arabia
Challenge
To build a brand that aims to develop one of the administrative regions in Saudi Arabia that is located on the southwestern of the country
What We Did
We captured the duality of our challenge in our brand promise of “harmony of progress and preservation”. The logo design captured the authenticity of the region by gaining inspiration from the traditional art style of the Aseer region. This art style was manifested in a modern, minimalistic logo that portrayed the progressive nature of the authority
