For the Jeddah Central Development Company, we crafted a comprehensive brand strategy and design, including a thoughtful brand architecture. We began by defining Jeddah's unique position as a vibrant, modern city steeped in rich history. This insight informed a brand message targeting a global audience, emphasizing the city's exciting developments and experiences. We then developed a brand architecture that could potentially accommodate future sub-brands for specific project areas. Finally, the visual identity would reflect Jeddah's modern identity while subtly incorporating elements that hint at its historic significance. This approach ensures a cohesive brand that appeals to international visitors while staying true to Jeddah's unique character.
