With the brand essence of “Unleashing Potential”, we manifested the Qiddiya brand as a stage that welcomes expressions of art from Saudis and people around the world. We drew our inspiration from the unique geography of the area, inspired by the famous Tuwaiq mountains of the region, which holds a heritage of hundreds of years. The rich heritage prompted us to maintain the geographical name of Qiddiya as the brand name. The lines in our logo represent the potential of the country’s people, and its vibrant colors depict their varied hobbies and interests. The project’s identity is a reflection of Qiddiya’s heritage and the area’s beauty, which is set to become a prominent landmark and an important center for meeting future generations’ recreational, cultural and social needs.